A Passion For Fashion With A Marketing Flair™

Posts tagged “fashion marketing

Pre-order Exclusive Runway Fashions Online

Aslaug Magnusdottir (l) and Lauren Santo Domingo (r)

Frequently runway designs do not end up in stores as the designers intended.  Furthermore, every size is not always available.  Moda Operandi offers an exciting, new way to buy runway fashion directly from designers.   With prices ranging from $500 to $5,000,  Moda Operandi is not for the financially challenged.

Selections from designer collections go on sale on modaoperandi.com for presale within 48 hours of the runway show.  This happens while the collection is still newsworthy on all of the style blogs and fashion editors are compiling their coverage.

Vogue editor Anna Wintour is a high profile partner.  The site has 50,000 members who see the collection online.  They place their orders by paying 50% upfront and the rest upon delivery.

Former Gilt Noir merchandiser, Aslaug Magnusdottir, recognized a void in the fashion world .  Partnering with Vogue contributing editor Lauren Santo Domingo, they came up with Moda Operandi.

The 7 month-old, Manhattan based website, Moda Operandi, is a members-only online shopping portal that offers runway designs to Fashionistas the way designers intended them to be …  and weeks before the full lines are available in the retail stores!

modaoperandi .com Website

The Moda Operandi website not only offers an online portal to shop the runway shows, it is also an online magazine with slideshows and photographs from the latest  fashion shows and fashion editorial with video clips from the runways.

Moda Operandi Online Magazine

There’s even a list of all of the designers.  I love the clean, simple uncluttered design and fashion magazine-look of the website.  Furthermore, Moda Operandi is on Facebook and Twitter too.

Fashion Shows

The forward thinking of the Moda Operandi founders created what Fashionistas and designers alike were waiting for.  Bravo Aslaug Magnusdottir and Lauren Santo Domingo  … true Fashion 2.0 thought leaders !


Fashion 2.0 – High Fashion Motion Editorial

It is the latest, coolest thing in fashion marketing. The high fashion world has launched motion editorial. It establishes their brand identity as well as shows off their collections in a very unique and engaging way.

What is high fashion motion editorial … is it a fad … is it a trend or is it here to stay? Tyra Banks, W Magazine, Miu Miu, Thierry Mugler, Prada, Burberry, Chanel and so many others recognize that the fashion film is the newest ‘frontier’ in fashion.

Fashion turned to film for dynamic expression in 2010, with designers dabbling in every genre of video from humorous spoofs to hypnotic shorts. Case in point: the Mulleavy sisters’ Aanteni / 2010: A Space Odyssey by Rodarte. The nearly-nine-minute “high-fashion techno-thriller” highlights the designers’ inclination towards the grotesquely beautiful elements of the natural and man-made worlds.

Having fallen in love with the medium of late, the fashion world—Alexander Wang, Hermes, and Roberto Cavalli, to name a few—continues to find its voice through video, as it explores the effectiveness and beauty of fashion in motion.

No launch these days is complete without an accompanying video. Whether you call it motion editorial or fashion video, the fashion world has found an amazing way to show off their brands and awesome creativity.

The following are only a few my favorites. What are some of yours? Leave your comments to let us know!

Be A Fashion 2.0 Diva In 6 Steps [Video]