A Passion For Fashion With A Marketing Flair™

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Fashion/Tech Intersection: 2016 Met Gala

“The show is titled “manus x machina: fashion in an age of technology” and will be on view from May 5 through August 14, 2016. The big party is scheduled for May 2.” via @FortuneMagazine via @philiped​

“The museum also announced the 2016 Met Gala will take place on Monday, May 2 and will be hosted by cochairs Idris Elba, Jonathan Ive, Taylor Swift, and Anna Wintour. Nicolas Ghesquière, Karl Lagerfeld, and Miuccia Prada will serve as honorary chairs, and the gala and accompanying exhibition will be sponsored by Apple.” via @Vogue

The Jony Ive and Taylor Swift throw a party via @FortuneMagazine

4Fashionistas Has A New Look

We have a new look for our fashion blog.  There are new colors.  We are sharing a passion for fashion with a marketing flair. But, what does that mean?  See below with some of our earlier blog posts for a clue.

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Talk to us on our Facebook page and tweets on Twitter.  Our next move may be Instagram.

  

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 Fashion now lives in the digital world with an engaging and creative approach. Early on, it was called Fashion 2.0.  Now fashion is totally immersed in the digital landscape.  It’s where technology and fashion meet at the intersection of social media and mobile marketing.

Fall 2014 – Some of The Best Ads

Harper’s Bazaar finds some of the best ads for Fall 2014. According to their Senior Digital Editor, Kerry Pieri, the following represent a few of The Best Ads of Fall 2014

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Source: The Best Ads of Fall 2014 http://ow.ly/3n5faY via @harpersbazaarus by @kerry_pieri

Pre-order Exclusive Runway Fashions Online

Aslaug Magnusdottir (l) and Lauren Santo Domingo (r)

Frequently runway designs do not end up in stores as the designers intended.  Furthermore, every size is not always available.  Moda Operandi offers an exciting, new way to buy runway fashion directly from designers.   With prices ranging from $500 to $5,000,  Moda Operandi is not for the financially challenged.

Selections from designer collections go on sale on modaoperandi.com for presale within 48 hours of the runway show.  This happens while the collection is still newsworthy on all of the style blogs and fashion editors are compiling their coverage.

Vogue editor Anna Wintour is a high profile partner.  The site has 50,000 members who see the collection online.  They place their orders by paying 50% upfront and the rest upon delivery.

Former Gilt Noir merchandiser, Aslaug Magnusdottir, recognized a void in the fashion world .  Partnering with Vogue contributing editor Lauren Santo Domingo, they came up with Moda Operandi.

The 7 month-old, Manhattan based website, Moda Operandi, is a members-only online shopping portal that offers runway designs to Fashionistas the way designers intended them to be …  and weeks before the full lines are available in the retail stores!

modaoperandi .com Website

The Moda Operandi website not only offers an online portal to shop the runway shows, it is also an online magazine with slideshows and photographs from the latest  fashion shows and fashion editorial with video clips from the runways.

Moda Operandi Online Magazine

There’s even a list of all of the designers.  I love the clean, simple uncluttered design and fashion magazine-look of the website.  Furthermore, Moda Operandi is on Facebook and Twitter too.

Fashion Shows

The forward thinking of the Moda Operandi founders created what Fashionistas and designers alike were waiting for.  Bravo Aslaug Magnusdottir and Lauren Santo Domingo  … true Fashion 2.0 thought leaders !

 

Nationwide Fashion Design Competition

It’s all about sharing.  So, to support a  Facebook fan and Twitter follower, I am sharing the following information:

FOR IMMEDIATE RELEASE
Contact: Sarah Myles
269.492.4078
publicrelations@matthewagency.com

Registration Open for Nationwide Fashion Design Competition

Grand Rapids, Mich. — Designer registration opened Friday, June 3 for Fashion on the Grand 2011, a nationwide fashion show and design competition held in Grand Rapids, Michigan. Fashion designers from across the country are invited to submit their avant-garde sketches for a chance to be one of 40 designers chosen to compete at the August 27 event for a grand prize of $5,000, dress form courtesy of PGM, prize basket and a cover story with a local magazine. 2nd and 3rd prize winners will receive $500 and $250 respectively, a prize basket and a dress form.

Guests - 2010

Fashion on the Grand is open to all fashion designers of legal residence in the U.S. over the age of 18. “One amazing concept, one drawing and 100 words is all you need to enter!” Official rules and registration form can be found on the event’s website,www.fashiononthegrand.com.

Host Matthew Agency, Inc will provide models for Fashion on the Grand designers to bring one avant-garde look to life on the runway. Stylists from écouter salon will provide hair and makeup to complement each designers piece and presenting sponsor Siegel Jewelers will add the final touches.

Designer submissions will be accepted through July 1, 2011 and the 40 designers that will compete at Fashion on the Grand will be announced July 11, 2011. Each selected contestant will attend the event on August 27 at Lyon Square in downtown Grand Rapids.

Fashion on the Grand is the sequel to the 2010 Runway on Monroe. The May 2010 event  attracted more than 2,000 guests. More information on last year’s event can be found at www.runwayonmonroe.com.

Winner - 2010

Fashion 2.0 – High Fashion Motion Editorial

It is the latest, coolest thing in fashion marketing. The high fashion world has launched motion editorial. It establishes their brand identity as well as shows off their collections in a very unique and engaging way.

What is high fashion motion editorial … is it a fad … is it a trend or is it here to stay? Tyra Banks, W Magazine, Miu Miu, Thierry Mugler, Prada, Burberry, Chanel and so many others recognize that the fashion film is the newest ‘frontier’ in fashion.

Fashion turned to film for dynamic expression in 2010, with designers dabbling in every genre of video from humorous spoofs to hypnotic shorts. Case in point: the Mulleavy sisters’ Aanteni / 2010: A Space Odyssey by Rodarte. The nearly-nine-minute “high-fashion techno-thriller” highlights the designers’ inclination towards the grotesquely beautiful elements of the natural and man-made worlds.

Having fallen in love with the medium of late, the fashion world—Alexander Wang, Hermes, and Roberto Cavalli, to name a few—continues to find its voice through video, as it explores the effectiveness and beauty of fashion in motion.

No launch these days is complete without an accompanying video. Whether you call it motion editorial or fashion video, the fashion world has found an amazing way to show off their brands and awesome creativity.

The following are only a few my favorites. What are some of yours? Leave your comments to let us know!

2010 In Review

The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meter™ reads This blog is doing awesome!.

Crunchy numbers

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The Leaning Tower of Pisa has 296 steps to reach the top. This blog was viewed about 1,200 times in 2010. If those were steps, it would have climbed the Leaning Tower of Pisa 4 times

In 2010, there were 17 new posts, growing the total archive of this blog to 21 posts. There were 101 pictures uploaded, taking up a total of 5mb. That’s about 2 pictures per week.

The busiest day of the year was August 9th with 58 views. The most popular post that day was Talbots Makeover – You’ve Come A Long Way Baby!.

Where did they come from?

The top referring sites in 2010 were ifreestores.com, twitter.com, facebook.com, isecureloan.com, and batupermataimpian.blogspot.com.

Some visitors came searching, mostly for kate dillon, lizzie miller, talbots, mia tyler, and per se fall carlisle collection 2009.

Attractions in 2010

These are the posts and pages that got the most views in 2010.

1

Talbots Makeover – You’ve Come A Long Way Baby! August 2010
2 Likes on WordPress.com

2

Berlin Fashion Week And Fashion Week In General July 2010

3

Fashion 2.0 Thought Leaders: Gilt Groupe July 2010

Love, Peace & Joy To You & Yours

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