A Passion For Fashion With A Marketing Flair™

Posts tagged “Vogue

Pre-order Exclusive Runway Fashions Online

Aslaug Magnusdottir (l) and Lauren Santo Domingo (r)

Frequently runway designs do not end up in stores as the designers intended.  Furthermore, every size is not always available.  Moda Operandi offers an exciting, new way to buy runway fashion directly from designers.   With prices ranging from $500 to $5,000,  Moda Operandi is not for the financially challenged.

Selections from designer collections go on sale on modaoperandi.com for presale within 48 hours of the runway show.  This happens while the collection is still newsworthy on all of the style blogs and fashion editors are compiling their coverage.

Vogue editor Anna Wintour is a high profile partner.  The site has 50,000 members who see the collection online.  They place their orders by paying 50% upfront and the rest upon delivery.

Former Gilt Noir merchandiser, Aslaug Magnusdottir, recognized a void in the fashion world .  Partnering with Vogue contributing editor Lauren Santo Domingo, they came up with Moda Operandi.

The 7 month-old, Manhattan based website, Moda Operandi, is a members-only online shopping portal that offers runway designs to Fashionistas the way designers intended them to be …  and weeks before the full lines are available in the retail stores!

modaoperandi .com Website

The Moda Operandi website not only offers an online portal to shop the runway shows, it is also an online magazine with slideshows and photographs from the latest  fashion shows and fashion editorial with video clips from the runways.

Moda Operandi Online Magazine

There’s even a list of all of the designers.  I love the clean, simple uncluttered design and fashion magazine-look of the website.  Furthermore, Moda Operandi is on Facebook and Twitter too.

Fashion Shows

The forward thinking of the Moda Operandi founders created what Fashionistas and designers alike were waiting for.  Bravo Aslaug Magnusdottir and Lauren Santo Domingo  … true Fashion 2.0 thought leaders !

 


#FNO Goes Viral


Fashion 2.0 Stylists

The fashion media landscape is buzzing about The Rachel Zoe Project and über celebrity stylist Rachel Zoe. What’s a girl to do if she is not a celeb and wants her own, personal stylist?

Well there’s an app for that! Earlier this year in their March issue, Vogue launched Vogue Stylist, an iPhone app to assist users in styling their wardrobes by uploading pictures of items they already own and allowing the app to mix and match those pieces with timely monthly picks from the Vogue staff along with products from Vogue‘s advertisers.  Content is updated monthly and synchronizes as issues release on newsstands.

Here’s a video that shows how the Vogue Stylist works on your iPhone.

Vogue Stylist users can shop any of the looks straight from their phones or locate the closest store that sells the items, as well as share favorite styles via Facebook.   In addition they can unlock exclusive content from the current issue by taking an iPhone picture of select ads which will result in special event invitations, product sampling offers, shopping discounts and exclusive videos.

Vogue Stylist iPhone App

Not only is this an awesome app for consumers, but it also adds value for advertisers and extends their reach.  According to Vogue VP and Publisher Susan Plagemann, “This new app is a perfect example of how Vogue provides advertisers the opportunity to maximize their connection to our reader with an interesting and organic approach.  It gives users a personalized interactive experience that allows them to apply Vogue‘s point of view on the trends to their wardrobes on a daily basis.”

CLICK HERE to learn how to get the Vogue Stylist app for your iPhone.

Another fashion/tech fusion is Harper’s Bazaar Personal Stylists,  an online personal style resource.  At the website you can shop Harper’s Bazaar stylists’ favorite finds, access special offers and giveaways, download exclusive shopping maps and book private New York City shopping trips. All are customized based on your individual needs, taste and budget. In addition, they include insider experiences, offers and gifts.

Harper's Bazaar Personal Stylists Website

CLICK HERE to check out Harper’s Bazaar Personal Stylists

Fashionistas … you will be on top of the latest fashion trends and know exactly where to buy them with these awesome, interactive fashion tools.   In the words of Coco Chanel, “A girl should be two things: classy and fabulous.”  These amazing innovations will help you to get there.