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Posts tagged “fashion’s night out behind the scenes

Fashion’s Night Out – A Fashion 2.0 Party

You may have noticed that the fashion landscape is all a twitter (no pun intended) about Fashion’s Night Out.  There are social media networks, videos, websites, television, print, an online community, etc. buzzing about Fashion’s Night Out.  Specifically, to coincide with Fashion’s Night Out, there is a CBS Special – “The Making of Fashion’s Night Out, Fashion’s Number One Fan Contest, Fashion’s Night Out: The Show at Lincoln Center with live webcast on CBS.com, charitable endeavors and the QVC-powered, Fashion’s Night Out website.

Fashion’s Night Out 2010 PSA, posted with vodpod

Fashion’s Night Out is really serious about digital media and integrated digital technology.  Their social media strategy incorporates a live webcast, Facebook, Twitter, YouTube, etc.  Through their social networks, fashionistas experience Fashion’s Night Out in a digital environment and find out everything they need to know to become part of fashion’s biggest night.  The integrated marketing strategy for Fashion’s Night Out partners with the city of New York, CBS, QVC, American Vogue, the Council of Fashion Designers of America and NYC & Company.

Visitors to the website are drawn in to the Fashion’s Night Out PSA video (see above) and a live countdown until the start of Fashion’s Night Out 2010.

Website - Fashion's Night Out home page

It all started last year as a way to revive the downbeat economy. Fashion’s Night Out is an initiative to celebrate fashion and boost the retail industry.   It was launched in 2009 by Vogue, the Council of Fashion Designers of America and NYC & Company.

Fashion’s Night Out begins on Friday, September 10. This year’s event kicks off with the largest public fashion show in New York City history at the new Lincoln Center, featuring approximately 200 models, and live webcast on September 7.

CBS will capture the months of intense planning and preparation, then cover the night itself as it unfolds across New York City, the country and the world.   The show will focus on individuals working in the fashion industry for whom the vibrancy of the fashion business is a question of economic survival.

CBS Special

CBS takes viewers behind the scenes of the world’s largest celebration of fashion in a prime time special: FASHION’S NIGHT OUT 2010. The special airs Tuesday, September 14, 10-11pm ET/PT on the CBS Television Network. Top fashion icons, the industry’s most promising new talent and a host of other key players from film, music and modeling are among those to be featured in this prime time special.

CBS website - Fashion's Night Out

CBS website - Fashion's Night Out

Go behind the scenes with US Vogue Editor Anna Wintour as she discusses what’s hot for this fall with her editors and top retail executives from Neiman Marcus and Bergdorf Goodman.

The Fashion Show at Lincoln Center and Live Webcast

Everybody will have a front-row seat at the live, CBS.com webcast on September 7, beginning at 7pm/4pm PT.   André Leon Talley, Vogue editor-at-large, will be the webcast host for a spectacular night – Fashion’s Night Out: The Show.

Strategic Collaborations

City of New York, CBS, QVC, American Vogue, the Council of Fashion Designers of America and NYC & Company.

QVC website - Fashion's Night Out

Charitable Endeavors

A portion of Fashion’s Night Out: The Show ticket sales and proceeds from the sales of the clothing will be donated to the NYC AIDS Fund in the NY Community Trust.  Long and short-sleeve T-shirts, hoodies and tanks are available on the Fashion’s Night Out website.

American Express is sponsoring an exclusive, cardmember-only viewing event and designer discussion due to the sold-out success of Fashion’s Night Out: The Show.

The Fashion Show - Fashion's Night Out

Fashion’s Number One Fan Contest

Besides airing the Fashion’s Night Out special, CBS has launched a nationwide search to find the person worthy of being named Fashion’s Number One Fan. Prizes include: two round-trip airline tickets to New York City; a five-night stay for two at the Mandarin Oriental, New York; two tickets to Fashion’s Night Out: The Show at Lincoln Center on September 7; two tickets to American Idiot on Broadway; a $500 Macy’s electronic gift card, plus an appointment with a Macy’s By Appointment Personal Shopper and more.  The winner will be selected by a panel of experts from CBS, Vogue, the Council of Fashion Designers of America and NYC & Company.

CBS.com website - Fashion's Night Out #1 Fan Contest

The fashion community definitely knows how to throw a party and Fashion’s Night Out is no exception.  Important Fashion 2.0 strategies are to get the buzz going and engage participation.  Social media marketing tactics help to build outposts for interaction across the Internet where passionate Fashion’s Night Out constituencies gather and self-organize.

Facebook - Fashion's Night Out

Facebook - Fashion's Night Out

Promoting the premium content to visitors from Fashion’s Night Out social media channels through free content, video, micro-blogging, blogging, social media and promotion helps to meet Fashion 2.0 objectives.  The goal is to create a buzz, build relationships and show effect wherever the Fashion’s Night Out presence exists.   The buzz, support and leads will ultimately follow.

Twitter - Fashion's Night Out

The excitement surrounding Fashion’s Night Out is producing amazing results, sooner rather than later.  For example tickets to Fashion’s Night Out: The Show on September 7 are sold out.  There are more than 21,000 followers on Twitter, over 36,000 Facebook fans and a worldwide initiative that is sure to spark retail sales as well as the economy.

Fashion 2.0 is the engine driving the train for this spectacular extravaganza – Fashion’s Night Out.  Climb aboard and join the party!