A Passion For Fashion With A Marketing Flair™

Posts tagged “Entertainment marketing

Barbie's Ken Is Fashion Icon In Esquire UK

What an innovative way to promote the 7/31 release in the UK of Toy Story 3Esquire UK magazine’s website takes us behind the scenes with a look at the photo shoot of one of Toy Story 3‘s stars – Ken (Barbie’s boyfriend) for their August issue.

Ken is working it in Burberry Prosum, Prada and Gucci designs.  There’s even a photograph with Barbie – she’s wearing Prada.

My only question … are Esquire UK readers the right target for Toy Story 3?  Well … uh, maybe, if they have kids.  Regardless … I love the lightheartedness of the article and can’t wait to see the full version.  Most newsstands here in U.S. carry the magazine.

CLICK HERE for your preview of the Ken: Fashion Icon article in the August issue of Esquire UK magazine.